This collection, discussing the contributions published in the section “Echoes and Responses”, a kind of perverted, politically motivated and controlled ‘letters to the editor’, in the Belgrade daily Politika between 1988 and 1991, is methodologically speaking a departure from standard practices in content analysis. The authors start from the assumption that behind the seemingly disparate personal accounts there lies a certain unifying sense, which, in the opinion of the authors, fit very well in the political agenda of the times, in the period of the populist seizure of power by Slobodan Milošević and his faction within the Communist Party of Serbia. This systematized socio-historical cross-section of a turbulent period may be taken as a sort of “total social fact” which, unfortunately, survived its original short-lived purpose.